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The Source Advisory Panel: Elizabeth Upchurch


Maybe it’s because we’re Southern women. Maybe it’s because we’ve seen the impression a proper thank-you can leave. Whatever the reason, we’re huge proponents of a hand-written letter, a swanky invitation, or even some colorful, fun sticky notes to keep our offices organized. All of these things and more are curated by the creative, business-savvy Elizabeth Upchurch at her store, Fresh Ink. This impressive entrepreneur also happens to be a member of The Source Advisory Panel where she lends her time and knowledge to helping us connect and empower professional women.

This Corinth-native has become Jackson’s go-to for all things paper-related and beyond. The more we work alongside Elizabeth, the more impressed we are.

What was your first job and what did you learn from it?

EU:While working at Oxford Floral in college, an intuitive business owner taught me many lessons about building a service-based business.

What’s your trick to managing personal life vs. work life?

EU:Don’t over commit, and be ok with not doing it all.

What advice do you wish you could go back and give yourself 10 years ago?

EU:Trust your instincts, and don’t be afraid to change.

What’s the best professional advice you’ve ever received?

EU:Always listen to customer input.

What’s your proudest moment of your career?

EU:When one of our items was featured in Newell Turner’s House Beautiful editorial collage.

What’s your favorite item in your office? Tell us the story behind it.

EU:I have a letterpress card depicting a fox and rabbit dancing, and it always reminds me of my children.

How do you stay motivated?

EU:I enjoy helping each unique client find something that excites them and fits their needs.

What is something no one knows about you?

EU:I much prefer small-group interaction as opposed to larger social settings.

Between the satisfaction Elizabeth finds in helping customers and the pride she takes in her work, her success should come as no surprise. She’s a leader among professional women, and her dedication to our program proves it. She’s even gone above and beyond to help us with our membership drive (who can resist prizes from Fresh Ink?!). Let’s face it: when it comes to the impressive details that make professional women stand out, Elizabeth is simply the best.