Are You in a Content Crisis?
Nearly every aspect of our personal and professional lives has been turned upside down with the impact of COVID-19. Many of us are still working from home, and those who are in offices are wearing masks and staying six feet apart in meetings and elevators. Events and activities have been canceled, creating a communication crisis mode for both small and large businesses who depend on social media to inform and entertain their customer base. So, what do you talk about when there’s nothing to talk about?
“How YOU doin’?”
For every one of your followers, that’s a unique set of ideas, goals, desires, and feelings. They came to you because they like your product, your brand, or even what you have to say, so use this time to get to know them! What’s the common thread that draws them to you? There might be an opportunity to take inspiration from them to expand your interests and perhaps reach an even wider audience.
Quality Still Counts
It’s understandable to want to post or share just for the sake of sharing, but it might not be a bad idea to stay quiet if you don’t have anything going on or nothing relevant to add to a conversation or issue. If you have something meaningful to say, by all means, do it! But no one wants you to jump in when it’s out of your wheelhouse.
Never has the phrase “we’re all in this together” gotten so much airtime, and for good reason: it’s true! If you’re struggling, chances are your followers are, too. No one expects you to have it all figured out because no one else has it figured out either! We're drawn to brands, companies, and people who are transparent, approachable, and relatable. If you can’t be candid about your struggles during a global pandemic, when can you?
Many brands are finding themselves in a “content shortage” after their catalysts for content disappeared, but there is real opportunity to gain new following and loyalty during #theseuncertaintimes. Starting new conversations may not be easy, but what part of 2020 has been?